Whether there is market management in B2B business has always been controversial, some say that B2C has market management, B2B does not; some say that there is, B2B market is market activity management. The author thinks Whatsapp Database that we don’t need to be too hard on the literal meaning of the market. We can Whatsapp Database attribute the management of sales plans, budgets, expenses, promotions and activities in the B2B business to market management.
Figure 1 2B Market Management As shown in the figure above, 2B marketing management consists of five parts: sales plan management, marketing budget management, expense management, marketing activity management, and marketing activity evaluation management. 1. Whatsapp Database Sales plan management Figure 2 Sales Program Management As shown in Whatsapp Database the figure above, sales plan management is divided into four plans: thorough plan, assessment plan, challenge plan and rolling plan: 1) Investigate the plan If sales metrics are dispatched directly from the top down, it's easy to see huge deviations in execution.
Therefore, before formulating the assessment plan at the end of the year, a version of the bottom-up plan should be published to understand the sales Whatsapp Database forecast for next year from the bottom up, and formulate it once a year. In order to save sales time, a draft can be made based on the data of recent years. Sales can modify their Whatsapp Database forecasted sales figures and products individually or in bulk. Key customers must manually confirm a single entry. A period is given, after which it is automatically locked.