Recently, the "Greater Bay Area Five" has been frequently searched for hot topics, and a large number of netizens have cast their attention on this group. Under a series of attention paths of netizens, the algorithm mechanism of each platform Fax List will be automatically triggered to recommend more content related to the topic for users. Everyone has endless potential needs that can only be activated under specific circumstances. In my opinion, users' needs for content acquisition all originate from the stimulation under recommendation. Only in the media reports, radio publicity, outdoor advertisements, daily social interaction, etc.
Can users' potential interest in related content exploration be stimulated. Seeing a suitcase that can automatically follow in the waiting room Fax List stimulates your interest in understanding this suitcase; Olympic champion Yang Qiao's manicure was hotly searched, setting off a manicure competition; After the recommendation of your friends and your further understanding, you have a more objective evaluation of the new energy vehicle; ... The content recommendation scenario plays a role in user activation and user conversion. Content search performs “secondary processing” on users as a substitute in the second echelon, in order to maximize the utilization of user value.
Of course, there is a very important new mention here, have you implemented branded search placeholders? Otherwise, the "secondary processing" of content search will be impossible. 02 With the explosion of information, the search function is playing an increasingly important role, which is a test of the content output Fax List level of the brand and the content matching ability of the platform. On April 28, 2020, the China Internet Network Information Center (CNNIC) released the 45th "Statistical Report on Internet Development in China".