Companies with optimized supply processes, which have the data exchange in the entire chain – including with their distribution partners – in order or have set up (online) made-to-order Mobile Phone Number processes, are much less vulnerable to scarcity. They can anticipate changes in demand and supply more quickly without this leading to major disruptions. Resources Crisis Mobile Phone Number Photo by Kateryna Babaieva via Pexels Resources Strategy Kotler also ignores the strategic need to guarantee the supply of raw materials, capital goods and labour. Perhaps he doesn't think Mobile Phone Number geopolitics belong to the realm of strategic marketing.
But whoever has access to the right raw materials does have a unique, defensible Mobile Phone Number competitive advantage. If you want to participate in the energy transition, you cannot do that without, for example, neodymium, cobalt or lithium. China has a big lead in this regard. Mobile Phone Number Years ago, China started buying up mining concessions, trading Mobile Phone Number platforms, controlling logistics and taking over production units in Asia and large parts of Africa. Due to the corona crisis Mobile Phone Number and the war in Ukraine, we in the West are only now realizing how vulnerable we.
Are as a result. If we had made good scenario analyzes in Mobile Phone Number a timely manner, we would probably have been better prepared for today's situation. This article is based in part on Marketing during Periods of Shortage, Philip Kotler, Journal Mobile Phone Number of Marketing Vol. 38, no. 3 (Jul., 1974), pp. 20-29. In a series of 3 articles I Mobile Phone Number describe the similarities between the commodities crisis in the 1970s and the current market situation. realizing a definitive/pure picture of your customers and associated facts and dimensions. The advice to Mobile Phone Number start with is that it is best to start as small as possible in most cases. Building models incrementally and fast iterations quickly deliver real value to you. An approach that I often use, and that Mobile Phone Number works well, is to start by creating the business.