less selling. It’s the opposite for less Armenia Cell Phone Numbers List motivated customers. Change your copy length, style and persuasiveness accordingly. One way to guarantee that your copy resonates with your personas is to interview your customers and use their own quotes on your landing pages. This can be an actual quote attributed to a specific user, like in this example from Basecamp: Use persona specific copy - actual quote Basecamp Or it can be a paraphrased quote from a composite, ideal customer, like in this other
example from Basecamp: Use persona Armenia Cell Phone Numbers List specific copy - paraphrased quote Basecamp 2. Address persona-specific objections Each persona will have different needs and objections. You would have likely sketched this out during the persona building phase. During your landing page customization, change your content to address these persona-specific objections. Consider this example from a dentist’s clinic. It addresses two important objections – service cost and availability/location: Address persona specific
objections - Dentists clinic Finally, take Armenia Cell Phone Numbers List a look at this landing page for an online MBA program. Students considering an online MBA have two major concerns – whether the program is reputed enough (hence the ranking) and whether they’ll get the attention they need (hence the mention of class size). Address persona specific objections - online MBA program For each of your persona, find out their core objections. Then change your content to address those specific objections in the landing page. 3. Use