Email is an important channel for acquiring, supporting and retaining users. However, if this is not done correctly, you can damage your sending reputation, which means that users will not receive your emails at all. During the current COVID-19 crisis, businesses are increasingly relying on email to Latest Mailing Database notify their customers of service updates, special offers, and support information. "The increase in email volume right now means it's more important than ever to make sure your email sending reputation stays healthy "The increase in email volume right now means it's more important than ever to make sure your email sending reputation stays healthy. Therefore, we wanted to share some tips and best practices to ensure your emails are placed front and center in your customers' inboxes
How to Monitor Your Email Sending Reputation First, you'll want to get an idea of the health of your email deliverability. Since almost everyone uses Gmail these days, checking your reputation with Google will give you great insight into your overall sending reputation. Configure Google's Postmaster Tool to Latest Mailing Database monitor your email performance. If you're having trouble on Google, you can be sure you'll start seeing trouble elsewhere soon enough. This tool can help you anticipate problems before they ruin your sending reputation. One of my favorite tools for tracking all the essential signals to your email program is 250ok - it's pure glitter magic. If you're not sure what's going on with your emails once they leave the inbox and you're not getting the results you expect, this tool will give you a wealth of information precious.
If you are an Intercom customer we can test your emails for you, just ask our customer support team.3 tips to improve your email open rates Next, you'll want to consider improving your open rates. The average automated email has a 20-30% open rate. Some industries are seeing higher or lower rates, but that should be the target range. If your open rate is much lower than the industry average, you could send irrelevant content or worse, your emails could go straight to Latest Mailing Database the spam folder.️ If your emails are going to the spam folder, narrow your audience down to users who have opened your email in the last 30 days and slowly expand it until your open rates improve.1. Don't Email Disengaged User sit's very tempting to email your entire user base in hopes of eliminating a lost opportunity or two, but you will invariably get caught in spam traps. Sending every email to your entire user base can actually hurt your brand and sender reputation.